Unlocking Our Potential by Embracing What Makes Us Different
By Todd Rose

In The End of Average, Rose, the director of the Mind, Brain, and Education program at Harvard University, uses the new science of the individual to reveal the remarkable fact that no one is average. Not your neighbors, not your co-workers, not your kids, and not you. This isn’t hollow sloganeering or ivory tower esoterica—it’s a frank mathematical fact with enormous practical consequences for your chances for success. Our schools and businesses are all designed to evaluate and promote talent based upon the mythical notion of the average person, a one-size-fits-all model that ignores the true nature of our individuality.